Unlike others on the Marketing Breakthroughs team, I was a late arrival to Twitter. As the new tweeter on the block, I am always on the lookout for interesting insights into the my new world, particularly how to avoid making rookie mistakes.
This morning I stumbled upon this neat article "The Secret Sauce of Twitter, 8 Lessons Learned From Being A Publisher On Twitter." A good piece for any company looking to use Twitter and other social network marketing tactics to woo consumers and deliver a message, this article not only discusses the common mistakes but also how to fix them. It's also perfect for those who, like myself, are looking to boost their social network marketing savvy.
