It's good timing too, because Google is dabbling in Adwords favicons (not that we use Adwords for our blog or our main site). Right now the favicons that show up in the sponsored links are only showing up in various European results.However, by giving room for companies to basically include their logo in what used to a purely text-based ad, this change sure does play to the fact that Google is, increasingly, favoring brands in the search results.
