Friday, May 8, 2009

Hockey 2.0

My boyfriend, like many hockey fans, is very excited about this whole possible-relocation-of-the-Phoenix-Coyotes-to-Southern-Ontario thing. As he was telling me the whole story over dinner last night, my interest was piqued by his mention of makeitseven.ca. Jim Balsillie (pictured here wearing a silly hat), the man behind the scheme to purchase and move the team, initiated this website, designed to be an "online community to help promote bringing Canada its seventh franchise". If you check it out, you'll see that right now there is just a splash page with messaging and the option to sign up for updates. What's interesting to me is that Balsillie has taken this web 2.0 approach, reaching out to hockey fans for support. I think it's a really smart move, considering he has a big battle with NHL bigwigs ahead of him.

Today, Balsillie issued a statement to the press, thanking the 100,000 + people that signed up to support his bid. 100,000 people... that's a lot. How can you argue with 100,000 fans??? Now, not only is the NHL battling it out with Balsillie, but also 100,000 other people on his side!

Do you think it will make a difference? I'm pretty sure that social media helped Obama in a pretty important battle last year, so maybe it will help Balsillie, too!