
How does this boost your search engine ranking, you ask? Most of these websites allow embedding HTML into your article, allowing you to link back to your website or blog. Not only does this make search engines like Google consider your blog more authoritative, but you may also receive some direct visitors to your site through these links.
Your site rises through the rankings, and the article site has another expert at its disposal. It’s win-win, and your website analytics will thank you for it.