Friday, October 23, 2009

The Friday Breakthrough: Coca-Cola, Kellogg's, and Charmin...trying something new.


The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.

Coca-Cola to send 3 bloggers around the world in social marketing campaign. It's nice to see big names trying new things with social media, huh?

Kellogg's to burn their logo on individual Corn Flakes using lasers. Welcome to the future of cereal-eating (or cereal-marketing).

The Charmin Ambassador? Sounds like a prestigious position! What do I have to do?

1) Greet and entertain bathroom guests in New York's Times Square;
2) Then blog about it;
3) All candidates must really, really enjoy going to the bathroom.

Charmin, one of the leading toilet paper manufacturers, is paying five applicants $10,000 each for one month of work. *insert poop joke here*.

Don't forget to tweet your favourite online marketing articles to @marketingottawa for inclusion in next week's Friday Breakthrough. Thanks to all those who submitted this week!