Friday, October 9, 2009

The Friday Breakthrough: How To Find Love, Ruin Starbucks, or Creep Around Toronto

The Friday Breakthrough is a weekly roundup of the internet's best marketing and social media articles for a less-than-intense day at the office.

Which words get you a reply to an email inquiry? Direct mail marketers need to know, and so do people looking for love online. Here's exactly what to say in a first message.

Is Starbucks making itself obsolete with its recently-launched instant coffee brand? An anonymous poster at thinks so… Starbucks trashing its own brand with VIA.

I didn’t see Bruno in a theatre. Is that because Twitter told me not to? This article does a good job of dispelling some of the hype around Twitter’s ability to impact box-office receipts: Forget Ebert: How Twitter makes or breaks movie marketing today.

I did not receive any free products to write this blog. Now, if I were in the United States, I would be legally required to tell you. Of course, if you have some free Nikes lying around, I would take them off your hands… FTC cracks down on blogger payola.

Canadians love Streetview. It’s only been live for a week now, but apparently, that’s all the time we need to point out some hilarious sights on the streets of Toronto... Check these out.

Don't forget to tweet your favourite online marketing articles to @marketingottawa for inclusion in next week's Friday Breakthrough.