The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.
This Snuggies/Subaru commercial is truly innovative. It's the best ad I've seen this month.
Thanks to some carefully constructed legislation, high-speed internet is now a right for all 5.3-million citizens of Finland. Wow, lolcats must be an important cultural commodity over there... Broadband Internet is Now a Legal Right in Finland.
Are these pants in style right now? Well there's no need to run home and check GQ magazine anymore, because its publisher is now offering individual issues of GQ in an iPhone app for the price of $2.99. Conde Nast Launches iPhone Platform With GQ App.
Don't forget to tweet your favourite online marketing articles to @marketingottawa for inclusion in next week's Friday Breakthrough. Thanks to all those who submitted this week!