Friday, November 6, 2009

The Friday Breakthrough: Pizza Hut Keeps Its Customers 'Appy

The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.

Pizza Hut recently announced that more than $1-million in sales have been completed using its iPhone application. A lesson to all fast food chains out there: The easier food is to order, the more of it people will buy.

Apple CEO Steve Jobs was named Fortune magazine's CEO of the Decade. The article mentions his control-freak nature, commitment to excellent products (rather than profits), and marketplace foresight (see: iTunes), but fails to mention his long-standing commitment to nerdy black turtlenecks.

Should Canada be more aggressive in its H1N1 awareness campaign? Here in Ottawa,we see the plain and simple ads in newspapers and on TV, but in Britain, their ads really play into people's fears and paranoia.

Should Canada's H1N1 ads be more frightening? Let us know! Leave a comment or send us a tweet @marketingottawa.