Friday, January 22, 2010

Friday Breakthrough: Google Goggles and Wacky Bananas!

The Friday Breakthrough is Ottawa's weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.

1) A picture is worth a thousand words! No need to type your Google search in anymore. Just take a picture!

Just point your mobile phone, take a picture, and Google will search for it! Wow!

Of course, if I'm already standing in front of the item, why would I need to search for it? I've already found it. Maybe you'll understand it better than me...watch the video.



2) Bill Gates joins Twitter! It was only a matter of time before the world's richest computer geek decided to step up and join in on the conversations taking place online.

Within 8 hours of joining the social media network, Gates had already made 100,000 new friends. That's impressive. Read the article: Bill Gates Surpasses 100,000 Twitter Followers in 8 Hours.

3) Are you looking for hours of banana-fun? Look no further than Chiquita Bananas' brilliant EatAChiquita.com. You can design your own Chiquita sticker face in classic blue and yellow and post it on the wall of the website. It's a fun way to kill an hour, but it's a great way to market the most famous bananas in the world!


Send in your favourite breakthroughs of the week, and maybe yours will appear in the Friday Breakthrough! Have a great weekend.