Did you know that Google's mantra, as a company, is "don't be evil"? Does it scare you that they're so powerful that they need to remind themselves to be virtuous? Well, they're taking one more step towards world domination with the introduction of Google Buzz. It has similarities to social networking giants Facebook and Twitter, but there are some distinct differences.
According to the Official Google Blog,
"Google Buzz is a new way to start conversations about the things you find interesting. It's built right into Gmail, so you don't have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there's always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don't have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you're sure to see the stuff that matters most as it happens in real time."
It will be interesting to see how the power play between Facebook, Twitter, and Google Buzz turns out. My hunch is that they will continue to try to one-up each other, taking on commonalities that work, discarding elements that users don't like, and continually evolving.