I think I like the Pepsi Refresh Project, Pepsi's new consumer generated marketing (CGM) campaign. If you check out the website, you'll see that the collection of ideas in the running for grants (currently 241) are pretty nifty.
Yesterday, Rohit Bhargava posted an article on different types of CGM campaigns on his Influential Marketing Blog. He sees this "share your idea to get a grant" approach as one of five big CGM marketing trends, mentioning other similar campaigns such as the American Express Members Project and DonorsChoose.org.
A shout-out to our client AtlasCare, who has initiated a similar campaign to give back to their community in the GTA. This program is called Care to Share and works like this: They accept nominations for charities within their service area (Toronto, Mississauga, Oakville, and the surrounding areas) and donate $1,000 to one selected local worthy cause each month. They really do put the "care" in AtlasCare.
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心平氣和~祝你也快樂~~............................................................
蛛絲馬跡皆學問、落花水面皆文章............................................................
在莫非定律中有項笨蛋定律：「一個組織中的笨蛋，恆大於等於三分之二。」. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
謝謝大大分享 我難過了ˋ 3ˊ............................................................
He that travels far knows much...................................................
良言一句三冬暖，惡語傷人六月寒。......................................................................
Many a true word is spoken in jest..................................................................
上來逛逛，踩個腳印給你~~~..................................................................
拒絕冒險和成長的人，終將被生命的潮流陶汰。..................................................
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