The Globe and Mail caught up with founder Raymond Luk to discuss the program, which connects artists with potential buyers via the business world. His start-up provides "a low-risk solution where an organization could arrange for the installation of a free temporary gallery of original artwork in their office. Businesses are able to add inspiration to their staid workplaces and artists are provided with the chance to display their art in visible, well-trafficked locations without having to pay for exhibition space."
Pretty cool idea.