There was a neat tidbit on Dosh Dosh today about creating mini funnel websites to drive high quality web traffic. It's basically just a Search Engine Optimization strategy.
The example they gave boils down to this:
- People search "Is Barack Obama Muslim" on Google.
- Because the domain is "www.isbarackobamamuslim.com", this funnel site is the top hit.
- The content on the site links traffic to a number of websites, including a page on Barack Obama's website that goes into more detail on the topic.
And, of course, the funnel pages provide valuable back links to Obama's main site.