Friday, February 13, 2009

Come for the Coffee, Stay for the Dinosaurs

I know it's been a couple of years since they introduced their new logo, and maybe this is old news, but I'm not a coffee drinker, so I never really noticed this before. However, while sitting in a meeting with a client the other day, I noticed something rather peculiar about the Second Cup logo ...

Take a look:

That's right. The Second Cup logo is the Jurassic Park logo.

Sure, it's a great movie, and it's special effects still hold up quite nicely to this day, but to rip-off the logo completely? Really? For a coffee chain? Seriously? Ah well. What's done is done, and I suppose there are worse logos to copy.

Hmmmm ... I wonder if they have a T-Rex.