Oprah is not the only one out there touting certain brands and products. A similar new-ish phenomenon is the rise of "mommy bloggers." Mom-friendly brands have discovered this new marketing space - they have come to "battle for their attention, hoping for reviews from "real moms" and access to the valuable power of word of mouth." In return, influential mommy bloggers can get free stuff from companies, big media buys, and luxurious trips! Not too shabby. Statistics show that women are "responsible for $2.1 trillion of U.S. consumer spending, controlling about 80 percent of household expenditures." These mommy bloggers are now taking advantage of a system that has long targeted them with marketing messages to buy, buy, buy.
Mommy blogging has even picked up here in Ottawa: New Ottawa Mom, Postcards from the Mothership, and A Crafty Mom, to name a few. I wonder if they have had any companies (from here in Ottawa or elsewhere) contact them for promotional opportunities!
2 comments:
I vote this post "Best Use of Giant Image of Oprah's Face."
Great article Sarah! I can't believe how often business misinterprets the possibilities behind blogging and you have given a concrete example here of a niche that is now being effectively used to create a better outcome. I'm sure (and I hope!) you're article here will open up a few eyes.
We're at the edge of the future!
Andy Xhingesse
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