Sunday, July 5, 2009

The Secret's Out!

This past Friday, Vito Pilieci of the Ottawa Citizen broke the news that "Apple Inc. is secretly building a new Apple Store at the Rideau Centre." The word on the street is that it will be opening next month. Pilieci reports that "Apple has refused to comment on the opening of the store, despite having numerous postings on its website giving away the shop's location and tentative opening date." Apple has allegedly "forced the Rideau Centre to sign restrictive non-disclosure agreements forbidding officials from talking about the new retail outlet."

At first, I thought "what's the big deal, Apple?" But then I did a bit of Googling and found that these openings ARE a big deal for some people. Apparently, hardcore Apple fans have been known to fly across the world to attend Apple store openings.

I will definitely be keeping an eye out for any promotion for this new Ottawa store over the next few weeks, if/once Apple decides to start putting the word out. It should be interesting to see what strategies and technology they employ!