The Friday Breakthrough is Ottawa's weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.
LeWeb conference in Paris, France took place this week with some of the most innovative websites, social media tools, and all around geeky gadgets on display. Some worthy-to-mention ideas included:
1) ClubCooee - just when you thought you'd lived a fulfilling real-life, it's time to embrace your virtual life. ClubCooee is social media in 3D! It's a web messenger program that allows users to create and furnish their own rooms and then host friends to chat and share videos and photos. Why? Why? Why? Because 3D is cool.
2) Yatedo - For those who love to "Google" themselves, here's a chance to learn even more about yourself. Yatedo claims it can compile an easy-to-read online dossier about anyone from all available information on the Internet (not just Google). Ego-maniacs unite!
3) BlueKiwi - A simple idea that may actual have potential. Companies create their own secure social network, linking up employees and clients to share ideas and possibly improve efficiency. It's Facebook on a secure network, with less of your "real" friends to talk to.
Finally, world famous singer/songwriter Alicia Keys is doing something brilliant with Facebook. She's giving away her newest album, scheduled for release next week, for FREE! Users can check out Alicia's Facebook page and stream the entire album. Because users can't actually download the songs, music industry experts believe this tactic will drum up enough interest in the album to get people kicking down the virtual doors of iTunes to get their hands on it.
Visit her Facebook page to see all the buzz being created!
Do you believe the 'Alicia Keys strategy' convince people to buy her album? Let us know! Leave a comment or send us a tweet @marketingottawa.