The Friday Breakthrough is Ottawa's weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.
"I totally unfriended that guy." If you've uttered this phrase over the past 12 months, then congratulations! You've been using the 2009 word of the year all year-long! Oxford University Press recently announced that 'unfriend', the social networking term, is the 2009 Word of the Year.
Car-maker Ford recently held the largest 'tweet-up' in history (so far)! A 'tweet-up' is a real-world meeting (you know, with smiling and hand-shakes) of people who know one another through Twitter. Ford got almost 13,000 people out to help its "Fiesta Movement" social networking project.
Crowell Advertising recently announced The Tracy Awards, its Academy Awards-style list of the year's worst ads. The categories include "Best reckless waste of expensive talent," and "Best use of a jingle to justify suicide", among others.
How many people have you unfriended in the last 12 months? Let us know! Leave a comment or send us a tweet @marketingottawa.