Tuesday, October 4, 2011

MB Celebrates its “Sweet 16” with Mad Men Theme

100 Guests to Gather for Tribute to the Golden Age of Advertising and
“Can’t-Miss” Celebration of the Year

Ottawa, Thursday, September 29, 2011 - Marketing Breakthroughs, Ottawa’s top marketing firm, celebrated 16 years in business by throwing an exclusive invite-only bash for Ottawa’s business community and selected VIP guests.

This exclusive event was held at SOMA, a downtown fitness studio and spa. SOMA was be transformed into a 1960s-inspired lounge, reminiscent of a Manhattan club from the era. With 1960s-inspired food and drink and full Mad Men-themed costumes and décor, guests felt like they are rubbing elbows with Don Draper and Roger Sterling.

Alongside the 1960s theme was a cutting-edge multi-media and social media showcase. Guests tweeted throughout the event using the hashtag #MBSweet16. All Tweets using this hashtag were displayed live on giant plasma displays – much like the interactive billboards at the Cisco Ottawa Bluesfest. By participating in this social media element, guests felt like they are truly a part of the event.

With walls lined with 1960s decorations and poster-sized advertisements from the era alongside MB’s plasma displays, this event will surely be the most talked-about business social gathering of the year. As Ottawa Event Producers, MB was thrilled to host this exciting event. “We’re proud to have successfully grown our business in Ottawa and to have fun while we recognize our achievements,” said CEO, Steve Klein.

In addition to a birthday celebration, this event also had a live charity auction (with celebrity-auctioneer “Stuntman Stu”) benefitting the University of Ottawa Heart Institute and The Caring and Sharing Exchange (home of The Christmas Exchange). Over $6,000 was raised for these worthy charities.

Steve Klein founded Ottawa's Marketing Breakthroughs in 1995. Since then, MB has helped some of Ottawa’s best known brands grow. This includes Preston Hardware, HolmesHeating, District Realty, Paramount Properties and MacEwen Petroleum. As the winner of the Ottawa Chamber of Commerce’s 2009 Professional Services firm of the year, MB specializes in web marketing, traditional marketing, and offers Canada’s only “VP Marketing” service for companies that have neither the time nor the resources to have their own internal marketing department.