100 Guests to Gather for Tribute to the Golden Age of
Advertising and
“Can’t-Miss” Celebration of the Year
Ottawa, Thursday,
September 29, 2011 - Marketing
Breakthroughs, Ottawa’s top marketing firm, celebrated 16 years in business by
throwing an exclusive invite-only bash for Ottawa’s business community and
selected VIP guests.
This exclusive event was held at SOMA, a downtown
fitness studio and spa. SOMA was be transformed into a 1960s-inspired lounge,
reminiscent of a Manhattan club from the era. With 1960s-inspired food and drink
and full Mad Men-themed costumes and
décor, guests felt like they are rubbing elbows with Don Draper and Roger
Sterling.
Alongside the 1960s theme was a cutting-edge
multi-media and social media showcase. Guests tweeted
throughout the event using the hashtag #MBSweet16. All Tweets using this
hashtag were displayed live on giant plasma displays – much like the
interactive billboards at the Cisco Ottawa Bluesfest. By participating in this
social media element, guests felt like they are truly a part of the event.
With walls lined with 1960s decorations and poster-sized
advertisements from the era alongside MB’s plasma displays, this event will surely
be the most talked-about business social gathering of the year. As Ottawa Event Producers, MB was thrilled
to host this exciting event. “We’re proud to have successfully grown our
business in Ottawa and to have fun while we recognize our achievements,” said
CEO, Steve Klein.
In addition to a birthday celebration, this event also had a live charity auction (with celebrity-auctioneer “Stuntman
Stu”) benefitting the University of Ottawa Heart Institute and The Caring and
Sharing Exchange (home of The Christmas Exchange). Over $6,000 was raised for these worthy charities.
Steve Klein founded Ottawa's Marketing Breakthroughs in 1995. Since then, MB has helped
some of Ottawa’s best known brands grow. This includes Preston Hardware, HolmesHeating, District Realty, Paramount Properties and MacEwen Petroleum. As the
winner of the Ottawa Chamber of Commerce’s 2009 Professional Services firm of
the year, MB specializes in web marketing, traditional marketing, and offers
Canada’s only “VP Marketing” service for companies that have neither the time
nor the resources to have their own internal marketing department.
